Action News 5 interviews Andy Parsons, Senior Director of Adobe's Content Authenticity Initiative which is part of a global alliance combating misinformation online that erodes trust. Since its creation in 2019 with initial partners the New York Times and Twitter the initiative has grown to over 750 members.
Members of the Content Authenticity Initiative are aligned in their mission to combat disinformation and misinformation distributed online through a combination of technologies called digital providence which is the ground truth about how media was made, and how it may have been manipulated on its way to you and who is responsible for it. #levensteinmedia#performancepr#newsthatmatters#mephis#tennesee#localnews#newscoverage#actionnews5#misinformation#adobe#twitter#newyorktimes#digitalprovidence#trust